Itau Numismatica
The Herculano Pires Museum of Itaú Numismática is one of a kind and it is structured to receive both specialized public and general public, offering the needed information to all sorts of cultural interests and age groups.
The visits can be individual or monitored; in this case groups of 10 to 20 people, previously set up, in Portuguese or English.
The presentation begins with an informative video, calling to the attention of the participants the relevant points of numismatics and the history of Brazil, which is told in 32 modules, chronologically displayed, giving notability to important issues, documented by coins, medals and badges of honor.
Each module presents in its superior part, a panel with the image of the governor, coat of arms and flag of the time, as well as social-political and economical information of the period. In the central part of the displays you have the coins, medals and badges of honor, together with numismatic information. The lower part of the display shows the iconography of the Portuguese/Brazilian city through engravings, paintings and pictures. Each module is accompanied by soundtrack of music of the period.
This way the visitors of a group, go through 500 years of Brazil’s history in 40 minutes itineraries, which can be abbreviated to 30 minutes or increased to 100 minutes, all according to the details the group has most interest in.
With the purpose of putting the spectator in universal time, the displays have on its base a chronological tape, presenting the main historical, political and social events of Brazil and Portugal specially, and of the world in general, embracing the space of time between the years 1500 and 2000.
For the specialists, a round table shows around 236"patacões", an ancient Portuguese copper coin, allowing for detailed observation through a powerful Leica lens which enlargens objects up to 40 times.
The most distinctive pieces of the collection (which is made up of about 6558 pieces, 1500 of which are shown in the museum) are the following:
Dutch Obsidional Coins - Minted in the palace, in 1645/46, under siege and strong pressure by the Portuguese/Brazilian troops after being defeated in the Taboca Battle, with gold having come from Guinea.
Today they are absolutely rare, mostly because the mercenaries who worked for the Dutch got them, and on their way back to Holland, would trade them in for regular currency, and the Portuguese/Brazilians that obtained them in exchange for food, immediately had them melted, as possession of these coins was the proof of treason, which was punishable by hanging.
The pieces shown at the museum proceed from the rescue in 1970, of the safe of a Dutch boat which had sunk at the time, on the shores of Itaparica Island.
Monetary Endeavor Terra Santa Crvsis - It's the only numismatic piece to carry Brazil's primitive name. There are only two specimens that are known, and the other one is in the lot of Bank of Portugal.
Doubloons - Minted in 1724/27 by order of D. João V (during the peak of the gold cycle), not only are they beautiful in their magnificent design, they present almost 55 grams of gold, being considered the coin with the most intrinsic value ever to have been dealed in the world.
Gold Bars - The gold ploughed in the mines could not circulate in the format of powder or nuggets, which was considered fraud and punishable by hanging. It was necessary for the results of the ploughing to be taken to the casting houses in order to be "quinted" and then minted or transformed in to official bars with all the seals that attested to its validity. Today they are extremely rare and very disputed in auctions, where they reach high prices. The Museum possesses six magnificent specimens.
The Cayenne Takeover - When the Royal Family came to Brazil, fleeing from Napoleon, D. João VI, in retaliation, ordered Cayenne to be invaded, capital of the French Guyana. In order to celebrate this event, the coin was minted in 1809, in England, a beautiful medal, which today is considered to be the first Brazilian military medal.
Coronation Piece - When D. Pedro I was crowned on December 1st, 1822, coins were minted with the purpose of contributing to the church, as was tradition the Portuguese kings always did this on the day of their crowning. But since it did not satisfy the Emperor and because it showed flaws and inconveniences in its design, and also because there was no more gold, only 64 specimens were minted and today only 14 are known of.
Due to its historical value, it is today the most valuable of Brazilian numismatics, reaching the price of US$ 200,000.00 apiece.
The Order of the Rose - When D. Leopoldina passed away, the first wife of D.Pedro I, the court and the people awaited the marriage of the Emperor to his favorite mistress, the Marchise of Santos. Due to political reasons and because the Emperor's feelings were already worn out, an emissary was sent to Europe in search for a bride. The chosen one was the Bavarian Noble Amélia de Leuchtenberg. Filled with emotion at the arrival of his bride-to-be, D. Pedro I, when seeing her for the first time, blond, blue-eyed and in a pink dress, in romantic ecstasy, decrees the Order of the Rose, which would become the most important citation of the Brazilian Empire. Exhibiting in its center the phrase "Love and Fidelity", and on the reverse side "Pedro and Amélia", it's a beautiful piece in enamel, gold and silver, which can be seen in the Museum.
Opening hours :
Tuesdays through Fridays: from 10:00 am to 9:00 pm.
Saturdays, Sundays and Holidays: from 10:00 am to 7:00 pm.
Entrance is free of charge
Monitored visits for groups of 10 to 20 people should be scheduled a few days before.
In order to set up monitored visits please call: +55 11 3268-1876
Fax: +55 11 3268-1775
Map of Itau Numismatica
Address: Avenida Paulista 149 - 9 andar, Bairro da Bela Vista, Sao Paulo, BrazilActivities near to Itau Numismatica
| Casa das Rosas Cultural Center (theater) -
Casa das Rosas (The House of the Roses) Haroldo de Campos - Poetry and Literature Space is a Cultural Center located at 37 Avenida Paulista, one of the last houses in the country's busiest boulevard. The dreamlike atmosphere of the old building and its garden, in contrast with modern urban structure translates the real meaning of the place: a refuge where all poetic expression finds its space. A territory where artistic freedom... Address: Avenida Paulista, 37 - Bela Vista, São Paulo, 01311-000, Brazil Distance: 0.13km from the Itau Numismatica | ![]() |
| New Year´s Eve in São Paulo (festival) -
On one side, 6 shows, 15 minutes of fireworks and 2 million people in the Avenida Paulista. On the other, four stages, 20-minute fireworks show and the expectation of more than two million revelers on Copacabana Beach. The New Year's Eve celebrations in Sao Paulo and Rio are as follows: in similar numbers, different in style.
The most obvious contrast is the picture, but artists who will appear in the tw... Address: Av. Paulista São Paulo Distance: 1.10km from the Itau Numismatica | |
| Memorias do Bexiga Museum (museum) - Museu Memorias do Bexiga
Rua dos Ingleses 118
Bairro da Bela Vista
Tel 3285-5009 Address: Rua dos Ingleses 118 Bairro da Bela Vista, São Paulo, Brazil Distance: 1.24km from the Itau Numismatica | |
| Oculos Giocondo Giannini Museum (museum) - Museu de Oculos Giocondo Giannini
Rua dos Ingleses 108
Bairro Bela Vista
Tel 3253-2000 Address: Rua dos Ingleses 108 Bairro Bela Vista, São Paulo, Brazil Distance: 1.26km from the Itau Numismatica | |
| Trianon Park (park) -
Also called Lieutenant Siqueira Campos, the Trianon Park has an area of 48.600m ². Besides its most famous Trail of the Faun, it also offers the visitors an aviary, playgrounds, exercise equipment, walking and jogging track. The highlight is the "Faun" sculpture by artist Victor Brecheret and Arethusa Francisco Leopoldo Silva.
The Parque Tenente Siqueira Campos features 38 identified... Address: Parque Tenente Siqueira Campos Rua Peixoto Gomide, 949 - Jardim Paulista Distance: 1.47km from the Itau Numismatica | ![]() |
| MASP - Museu de Arte de São Paulo (museum) - MASP is the most important museum of western art in the Southern Hemisphere
Its collection is listed by the Historical and Artistic Heritage - IPHAN since 1969 and currently has about 8,000 pieces, among which stand out Western paintings, mainly Italian and French. Thirteenth century to today, you can enjoy Raphael, Mantegna and Botticceli - the Italian school - and Delacroix, Renoir, Monet, Cézanne, Picasso, Modigliani, Toulouse-L... Address: Avenida Paulista, 1578, São Paulo, Brasil Distance: 1.47km from the Itau Numismatica | ![]() |
| Historico da Imigracao Japonesa no Brasil Museum (museum) -
The Historical Museum of Japanese Immigration in Brazil was inaugurated on June 18, 1978, created the great achievement of the 70th. anniversary of Japanese immigration to Brazil. The opening ceremony was attended by the then Crown Prince Akihito of Japan and by President Ernesto Geisel.
The goal of the Brazilian Society of Japanese Culture - Bunkyo, responsible for the initiative was to record and preserve all he coul... Address: Rua Sao Joaquim 381 - 3 andar / 39, Bairro Liberdade, São Paulo, Brazil Distance: 1.48km from the Itau Numismatica | |
| Sérgio Cardoso Theater (theater) - Tradução do português para inglêsOpened in 1980, Teatro Sérgio Cardoso has two concert halls: the hall and the room Sérgio Cardoso Paschoal Charlemagne. The first has been host to many national and international performances of dance, theater, concerts and orchestras. The second is responsible for the presentation of groups that are not yet known to the public, becoming a space to experiment with theater and dance. Sergio Cardoso ... Address: R. Rui Barbosa, 153 - Bela Vista São Paulo, 01326-010 Distance: 1.51km from the Itau Numismatica | ![]() |
| Bibi Ferreira Theater (theater) - Bibi Ferreira Theater, running continuously for nearly four decades and one of the most scenic areas of traditional and important state capital, is considered by critics one of the best theaters in Brazil, both for its complete structure and the respect earned over time, homes the largest stage productions in the country.Built from the amalgamation of two older homes, is planted in the Bela Vista district of pulsating energy and bohemia... Address: Avenida Brigadeiro Luís Antônio, 931 - Bela Vista, São Paulo, Brazil Distance: 1.56km from the Itau Numismatica | |
| Instituto Biologico Museum (museum) -
The collection of the Biological Institute began in 1927. Initially, the scientific activities of the institution were held in rented houses and Arthur Neiva, the first director, housed a library in a location at Luis Antonio Ave. that, in addition to magazines and books on coffee pests, the creation of the IB paradigm, other books and texts were being added.
Henrique da Rocha Lima, José Reis and... Address: Rua Doutor Amancio de Carvalho 546 Bairro Vila Mariana, São Paulo, Brazil Distance: 1.73km from the Itau Numismatica | ![]() |
| Oficina Theatre (theater) - The Oficina Theatre, in the 1960s, was an important center for avant-garde and years of resistance to the authoritarian country. Dedicated to the metaphorical translation of the years of dictatorship, from 1967, with the play The King of sailing, Oficina Theatre was developed with the "show-manifest", having been forbidden by federal courts. It was listed by the heritage and the building was renovated with the project architect Lina Bo ... Address: Rua Jaceguai, 520 - Bela Vista, São Paulo, 01315-010, Brazil Distance: 1.75km from the Itau Numismatica |
Restaurants near to Itau Numismatica
McDonald´s - Av. Paulista is a Hamburgers restaurant that is roughly 0.04km from Itau Numismatica and can be found at Av. Paulista, 180
McDonald's is one of the largest fast-food world and is present in all regions of Brazil, with about 1,200 stores. For children over what is successful is the Happy Meal with hamburger, fries, soda and a surprise gift. As for the grown older one of the most requested is the traditional Big Mc, with two burgers, lettuce, cheese, special sa...Baby Beef Rubaiyat - Alameda Santos is a Brazilian restaurant that is roughly 0.13km from Itau Numismatica and can be found at Alameda Santos, 86
The Baby Beef Rubaiyat queen serves beef, cut tenderloin of heifer early (aged 18 to 24 months) accompanied by manioc corn crispy. The meat is served in a metal plate on clay plate heated to maintain temperature. Other options are steak and chorizo roast strip. The wine list is extensive and selected. Baby Beef Rubaiyat - Alameda Santos i...All Seasons by Christophe Besse is a International restaurant that is roughly 0.14km from Itau Numismatica and can be found at Alameda Santos, 85
Dinner brings a la carte options. Input, the foie gras cream pineapple chutney and port wine jelly. Cod the coriander is composed of pieces of fish, prawn green curry, mashed potatoes and cilantro oil. For dessert, the delicious bacuri with chocolate cream and mango. At lunch, adopts a buffet. All Seasons by Christophe Besse is based in S...
Hotels near to Itau Numismatica
Transamerica Hotel![]() With its central location, Transamerica Hotel is within easy reach of most tourist attractions and business addresses in Sao Paulo. The hotel has 400 rooms which are all nicely decorated to provide a memorable stay. Each guestroom features amenities such as non smoking rooms, air conditioning, bathrobes, daily newspaper, desk, hair dryer, television, bathtub. Guests staying at this Sao Paulo accom... |
L' Hotel![]() Lowest Rate: $200.00 Discover all that Sao Paulo has to offer with L' Hotel as a base. The 80 guestrooms at this 5-star hotel provide all the essential amenities needed by the business and leisure traveler. In-room facilities include air conditioning, desk, internet access (wireless), in room safe, television, shower, separate shower and tub. The basic amenities provided at this Sao Paulo accommodation comprise bar/pu... |
Transamerica Sao Paulo Hotel![]() With its central location, Transamerica Sao Paulo Hotel is within easy reach of most tourist attractions and business addresses in Sao Paulo. All hotel's guestrooms have all the conveniences expected in a hotel in its class to suit guests' utmost comforts. Each guestroom has desk, hair dryer, internet access (wireless), in room safe, television, shower, separate shower and tub. To suit guests' con... |
Emiliano Hotel![]() The Emiliano Hotel is perfectly located for both business and leisure guests to Sao Paulo. The Emiliano Hotel boasts a convenient location with modern amenities in every guestroom and superb service. Room amenities include internet access (wireless), internet access, in room safe, television, satellite/cable TV, DVD/CD player. Guests can experience the high standards of comfort while staying at th... |
Travel Inn Ritz Flat![]() Lowest Rate: $97.00 With its central location, Travel Inn Ritz Flat is within easy reach of most tourist attractions and business addresses in Sao Paulo. The Travel Inn Ritz Flat boasts a convenient location with modern amenities in every guestroom and superb service. Each guestroom is tastefully appointed with air conditioning, daily newspaper, hair dryer, in room safe, television, bathtub, mini bar, microwave. Gues... |
Tivoli Sao Paulo Mofarrej![]() Lowest Rate: $222.00 Discover all that Sao Paulo has to offer with Tivoli Sao Paulo Mofarrej as a base. All hotel's guestrooms have all the conveniences expected in a hotel in its class to suit guests' utmost comforts. In-room facilities include non smoking rooms, air conditioning, desk, shower, mini bar, satellite/cable TV. This beautiful Sao Paulo accommodation provides room service 24hr, bar/pub, laundry service/dr... |
Etoile George V Jardins Hotel![]() Discover all that Sao Paulo has to offer with Etoile George V Jardins Hotel as a base. All hotel's guestrooms have all the conveniences expected in a hotel in its class to suit guests' utmost comforts. All of the guestrooms are replete with air conditioning, desk, hair dryer, internet access, in room safe, bathtub, shower, mini bar. This Sao Paulo accommodation features on-site facilities such as ... |
![]() |


















